CELEBRITY
Taylor Swift scoops the 2024 Webby Award
The category that Swift won this year recognizes the “Best, most innovative, and effective or creative examples of social media that leverage mentions of creators or influencers for marketing or promotional purposes,” as indicated by the IADAS on its official site.
The singer won the award thanks to her collaboration with the Vote.org platform. In a message on her social media, Swift recognized the work of this website, which aims to raise awareness and increase the participation rate in voting in the US, whether state or federal.
Kelce, on the other hand, was nominated for his collaboration in the Fashion Icons campaign of the restaurant chain The Cheesecake Factory.
The company was inspired by one of the Kansas City Chiefs tight end’s most striking outfits to create a bag for its to-go orders.
The IADAS did not reveal the votes but announced Swift as the winner of the category over Kelce.
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