CELEBRITY
Why did the WWE book Patrick Mahomes as villain for Raw appearance
In a surprising move, WWE booked Kansas City Chiefs star quarterback Patrick Mahomes as a villain during his appearance on Raw, despite his status as a hero in the eyes of football fans.
Mahomes, a three-time Super Bowl winner and face of the NFL, was brought in to add star power to the show and capitalize on his popularity.
However, his role as a heel was a strategic decision tied to a sponsorship deal involving Logan Paul and Prime energy drink. WWE has a history of partnering with the NFL to boost its media coverage, and Mahomes’ appearance was no exception.
The decision to turn Mahomes heel for the segment was a result of a sponsorship agreement involving Prime energy drink, in which both Mahomes and Logan Paul are involved.