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Overwhelming :”Discover Hidden Surprises at the Taylor Swift Exhibit at London’s V&A Museum

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  1. It’s Taylor Swift’s European summer, and we’re all just lucky to be living in it. As the superstar continues her Eras Tour across the U.K. and the rest of Europe, cities are going all out to celebrate her arrival — from TTPD-branded trams in Edinburgh to “Taylor Town” art installations in Liverpool.

In London, the Victoria & Albert Museum is honoring Swift with a new exhibit called the Taylor Swift “Songbook Trail,” open Saturday, July 27 (just in time for the Eras Tour’s second London run in August).

The V&A, which opened in 1852, is one of London’s largest and most well-known art museums, housing over two million objects spanning 5,000 years of history. This exhibit brings in 13 more curated displays to honor Swift and her creative process, including iconic outfits she’s worn in music videos and on red carpets throughout her career.

It’s free for visitors — museum entry is also free, BTW — and rather than being set in one dedicated area, it takes you on a guided trail throughout the galleries to find where the items are located. (In other words, it’s perfectly designed for Swifties who love sleuthing for Easter eggs.)

I got the chance to preview the exhibit before it opened to the public, and I can confirm it’s a must-see for any longtime fans. Here’s what to expect if you stop by:

The first display case you’ll be directed to on the trail map (which the museum provides visitors upon entry) represents Lover — specifically “The Man” music video. V&A senior curator Kate Bailey explained during the press preview that every item on this trail is intentionally placed in the museum to be in conversation with the permanent pieces around it.

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