Just in: Jason Kelce Fires Back at Accusations That His New Cereal Harms Kids’ Metabolic Health”

“I grew up on these products,” Jason said on X, “and I was a perfectly healthy fit child”

Jason Kelce is coming to the defense of his new cereal..

After the Today show posted a clip of their segment covering Jason and Travis Kelce’s new cereal Kelce Mix on X, user @calleymeans retweeted the video with a hot take.

“Athletes should stop sponsoring food that destroys kids’ metabolic health,” reads the tweet, which is attributed to Calley Means, co-founder of the health payment company TrueMed.

“Some things are more important than money,” Means continued before tagging Travis, Jason and Today in the post.

Kelce Mix is made of Cinnamon Toast Crunch, Lucky Charms and Reese’s Puffs, which are some of the brothers’ favorites. Jason, 36, only took a few hours to respond to the criticism, sharing an anecdote about how he ate the cereals as a kid.

Kelce Mix is made of Cinnamon Toast Crunch, Lucky Charms and Reese’s Puffs, which are some of the brothers’ favorites. Jason, 36, only took a few hours to respond to the criticism, sharing an anecdote about how he ate the cereals as a kid.

• “I appreciate you spreading information on what is healthy for people and kids, and I take the obesity epidemic as a country and for kids seriously, but there is also room to eat cereal and ice cream and candy in the right quantities in conjunction with a healthy lifestyle,” continued the Super Bowl champion, who shares three kids with wife Kylie Kelce.