NFL
JUST IN: “Patrick Mahomes Spearheads Texas Tech Adidas Rebranding in Unmissable Fashion”
Patrick Mahomes’s college playing days are done, but he’ll be on the field for the Texas Tech Red Raiders this season — or, at least, his logo will be
Texas Tech football revealed a new set of uniforms and highlighted its new partnership with Adidas as the school’s official uniform and apparel provider, making the switch as a former Under Armor school.
Mahomes, who has been one of the faces of Adidas since entering the NFL in 2017, was heavily involved in the rollout and new branding. Most notably, Mahomes’s personal Adidas logo appears opposite the Adidas logo and alongside the Texas Tech logo at midfield on the Red Raiders’ home turf.
Texas Tech “peeled tape” off the field in homage to Mahomes wearing a piece of tape over an Under Armor logo on a Tech shirt in 2019, which Adidas later used to tease their future work with the school
The prominence of Mahomes’s role in Tech’s Adidas branding is unique, if not unprecedented. With the unveiling, Mahomes and Texas Tech Director of Athletics Kirby Hocutt each released a statement about the Adidas deal and Mahomes’s involvement.
“I wouldn’t be where I am today if it weren’t for Texas Tech and I’m proud to have helped bring Red Raider Nation into the three-stripe fam,” Mahomes said in the statement. “Today is just the beginning of an incredible partnership with adidas, so stay tuned for more to come this fall that we’re excited to be working on together!”
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