The original Michelin Man from 1894. He was is white because rubber tires are naturally white. see more..

The original Michelin Man from 1894.
He was is white because rubber tires are naturally white.

It was not until 1912 that carbon chemicals were mixed into the white tires, which turned them black.

The change was structural, not aesthetic. By adding carbon, tires became more durable.

Michelin also began reviewing restaurants so that more people would travel further distances in their cars to eat at these restaurants. This, in turn