CELEBRITY
The reigning NFL’s endorsement king is Patrick Mahomes
Beyond his field exploits, Mahomes has become a prominent figure in the world of endorsements.
His engaging personality and undeniable talent have made him a favorite for brands like Head and Shoulders and State Farm Insurance. Recently, he added a significant endorsement, becoming the face of the billion-dollar energy drink brand, Prime.
His roster of partnerships also includes Adidas and Oakley, with Mahomes debuting his own line of designer sunglasses in 2021.
However, not all has been smooth sailing in the endorsement waters. Mahomes’ partnership with the sports drink brand BioSteel has hit a snag after the company declared bankruptcy in 2023 amidst a rebranding effort.
This has led to a noticeable decrease in their marketing activities, potentially affecting their ongoing relationship with Mahomes.
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